NRA publication “American Hunter” honors the Redfield Revolution with the Golden Bullseye Award for 2011 Optic of the Year. This much-coveted award, now in its ninth year, is a symbol of excellence, innovation and quality in firearms, accessories and related equipment.
One new-to-the-market Redfield 4-12X riflescope plus one Ultra Light Arms .280 equal one first-rate hunting combination. The big deal? An American-made scope at an economical price, with a traditional and familiar name.
Leupold buys its historic rival and returns an honored brand to the woods. Fifty years ago, the idea of Leupold selling Redfield scopes would have been unthinkable.
Thanks to the good folks at Leupold & Stevens an American icon is back where it belongs. Now, with Redfield making a big comeback in a big way, there’s a real solid choice in the lower end of the price spectrum.
If you’re an old fart like me, you remember Redfield scopes. If you’ve been watching the sporting news at all, you know that Leupold recently bought the Redfield name and intellectual property.
Given the present state of the economy, an American-made scope for $129 should have no trouble finding its place in the market. American hunters didn’t invent brand loyalty, but as a group they’re as passionate about it as anyone. Show me a hunter and I’ll show you a favorite Browning, Federal, Filson or Danner, or a favorite cartridge (.30-06, anyone?). Here’s another name hunters favor: Redfield.
Several generations of hunters and shooters relied upon Redfield riflescopes from the time that scopes become popular until the Redfield factory shut down back in 1998. Last year, Leupold & Stevens bought the Redfield name, and are now producing Redfield scopes in their Beaverton, Oregon plant.
…at the new Redfield price point, Leupold is hitting a piece of the market it never really has had, and in a tight economy, it makes total sense. As impressive to me as the resurrection of the Redfield brand happens to be, the exciting part of the bigger picture is that Leupold is making a bold market statement in the process.
I have always enjoyed a good Leupold brand scope and they have been a great supporter of King’s and Hunting Illustrated. Leupold is currently one of our sponsors for our King’s ShadowCamo photo contest. I saw this press release and read it with interest…